Shorts or Shovels?
The winter weather outlook could yield a big payoff for you and your family.
We know what you are thinking … why would we do this?
OUR PROBLEM: The heating and cooling business is very seasonal in nature as you might expect. Generally, cold winters result in fewer home heating and cooling systems purchased, less maintenance work performed, but a spike in demand for service repair work due to the strain on heating systems. Since no one wants to replace their heating system in the middle of winter, it’s hard to keep our install crews busy.
YOUR OPPORTUNITY: By anticipating a drop-off in business due to seasonality, we decided to offer you a unique incentive to improve your home’s comfort, slash your energy bills, and stop repair bills for a decade. We're hoping the savings, extra incentives, improved comfort and flexible payment options we pass along will translate into increased business volume to more than offset the discounts.
THANKFULLY THE ECONOMIC CLIMATE DOESN’T MATCH LOCAL TEMPERATURES
Contrary to current temperatures, consumer confidence seems to be running high these days according to homeowners we've spoken with around town. Many tell us they are planning several home improvements for 2018. So, we decided to incentivize people to upgrade their comfort system NOW (which slashes your energy bill day one) by lowering our profit expectations during our slower months to keep my business operating at break-even or just above and retain our staff. This should help us maintain stability until business finally picks up in the spring and summer. By letting you win big NOW, our company and co-workers win – it’s a win-win-win! Make sense?
Here’s What You Get*:
*Financing for qualifying customers. Offer on Select Systems.